Kuala Lumpur, December 2013- Hitachi, the leading home appliance brand in Malaysia, launched its air-conditioner campaign,'A Complete Cooling Solution You Can Rely On!' here in Kuala Lumpur recently.

The launch showcased the key features offered exclusively by Hitachi air-conditioners, and also introduced the brand's new ambassador - renowned Malaysian radio DJ, Chan Fong.

"Chan Fong's image compliments our brand perfectly. And as a well-loved and renowned celebrity, his influence on the consumers is an invaluable asset to us. It's not difficult to see why we are so honoured and excited to work with him," said Karen Tan, Marketing Manager of Hitachi Sales (Malaysia).

The triple air purification system, which is an original system developed by Hitachi for its range of air-conditioners, consists of three key features - Stainless Clean, Nano Titanium Wasabi Air Purifying Filter and UV Fresh. These air-cleaning components are meticulously engineered to work synergistically to reduce dust and unpleasant odour, as well as eliminating up to 99% of bacteria in the air.

On top of keeping the air clean, Hitachi air-conditioners are also proven to be extremely efficient in minimising the use of energy. By using the All DC Inverter, Hitachi air-conditioners are capable of cooling down the room quickly with minimal electricity usage. Studies show that Hitachi air-conditioners save up 50% of precious energy and resources without compromising cooling power. This is also because the Heat Exchanger found in Hitachi compressors, together with the specially-designed blades of the unique Super Big Outdoor Fan, are able to deliver maximum cooling capacity while maintaining extremely quiet operations and optimum power efficiency.

"Hitachi air-conditioners do not only keep the air around you clean and fresh at all times, but they also save you money and minimise the use of resources to ensure a greener tomorrow for our future generations," added Karen.

In line with its campaign promise of being a brand that the people can rely on, Hitachi is the only air-conditioner brand in Malaysia that offers a 10-year warranty on its outdoor compressors and a 2-year general warranty.

"At Hitachi, we strive to do more than just selling great products. We also want our customers to have complete peace of mind when using our products, which is why we are offering the longest warranty period for air conditioners in Malaysia. That is a display of our commitment in giving only the best to our customers," Karen remarked.

To sweeten the deal for people who are in the hunt for new air-conditioners, Hitachi is offering free installation for the Inverter 1.0hp and Constant Speed Deluxe Type 1.0hp air conditioners. Purchase of the Hitachi Inverter Series and RAS-S10CC model will entitles a Zebra food carrier or a Pierre Cardin laptop bag. This promotion is valid from 1^st December 2013 to 31^stJanuary 2014 at participating outlets on a while-stocks-last basis.

So, hurry and kick-start a brand New Year in the coolest way possible, only with Hitachi air-conditioners!

Note: Specifications listed may vary by model. Kindly refer to product specifications for more information.