Upgrade for Life with Hitachi

Equip your home with innovations that accentuate your everyday life

Kuala Lumpur, 5 March 2018 - Home is a haven we look forward to after a long day at work so we can spend precious time with family and recuperate to take on tomorrow. Now what if we can transform our home to make it the perfect living space and improve quality of life? As one of the pioneers in the home appliances industry, Hitachi Sales (Malaysia) Sdn. Berhad says now you can own a perfect living space with improved quality of life. The brand's new series of user -friendly designs and advanced eco-conscious technologies aimed at enhancing consumer's everyday life. In its new campaign, themed Upgrade for Life it encourages consumers to improve their lifestyles as Hitachi is on a mission to make daily life better and more meaningful.

Mr. Takahiro Ishii, Managing Director of Hitachi Sales (Malaysia) Sdn Berhad believes that all Hitachi products showcased today are made from high quality materials and are equipped with state-of-the-art technology to bring greater convenience and enhancemen

"Hitachi is known for incorporating leading-edge advanced technology into its products, fortified with the trust that comes with a 100-year reputation for reliability. More and more consumers are pursuing home appliances that can last for a long time and help them simplify their house chores efficiently. All the products that we are showcasing today are made from high quality materials and are equipped with state-of-the-art technology to bring greater convenience and enhancements to our consumers' quality of life," said Takahiro Ishii, Managing Director, Hitachi Sales (Malaysia) Sdn Berhad.

Mr. Takahiro Ishii (far right), Managing Director of Hitachi Sales (Malaysia) Sdn Berhad and Mr. Steven Lim (far left), General Manager of Hitachi Sales (Malaysia) Sdn Berhad launched the Hitachi Upgrade for Life New Product Launching Convention 2018.

The New World Class Hitachi Big French Glass Series Refrigerator
(R-W720P7M)
The stylish New Big French Refrigerator comes with upgraded features. It delivers powerful refrigeration paired with exceptional energy saving capabilities, thanks to its Inverter and Dual Fan Cooling feature. The compact yet powerful inverter compressor is capable of providing exceptionally strong cooling air at a significantly low power with the help of the newly developed dual sensing control. The Dual Fan Cooling feature two fans- the Freezer Fan and the Refrigerator Fan to independently circulate cold, crisp air for the freezer and refrigerator compartments respectively.

The Fresh Select compartment allows you to adjust the temperature within to ensure your vegetables, dairy and meat products are stored at their respective optimum temperatures, prolonging their freshness. Choose between Vegetable Mode and Dairy/Meat Mode, and with the latter you can defrost your frozen food and quickly cool your drinks. For your daily salad fix, the Big, Moisture-Guard Vegetable Compartment can store all your good greens in bulk. Here, your vegetables are provided with optimum high humidity to ensure enough moisture is retained to keep them fresh. The Moisture-Guard feature ensures indirect cooling and humidity up to approximately 92% . To maximize the storage for all your vegetables, you can pair it with the Fresh Select compartment and choose the Vegetable Mode.

Enjoy cold, clean water anytime at home with the built-in Tank Type Water Dispenser. Simply refill the tank inside the fridge and cold water is automatically prepared for your convenience. Its Tempered Glass Shelves are scratch-proof, heat-resistant and can hold up to 100KG of storage . The New Big French Refrigerator comes with Touch Screen Controller on the flat glass panel that gives you the flexibility to change the settings with a simple touch.

Hitachi is offering a 10 years compressor warranty for all its refrigerators.

Effortless Laundry with Ultra-Stream Wash Series Washing Machine (SF-240XWV)
The new Ultra-Stream Wash Series washing machines by Hitachi allows you to wash your clothes in even larger capacity yet harnessing strong, powerful water streams to thoroughly clean your clothes. Large blades on the surface of the pulsator powerfully mix the laundry ensuring detergent-rich water penetrates the fabric and it produces tough water circulation without wasting too much. Its strong and wide showers fall on the whole surface of clothes to ensure thorough cleaning, removing dirt and stains for a clean, fresh finish.

Wash up to 24KG worth of laundry, especially large and thick items such as curtains or sofa covers in the comfort of your home. Save money, energy and time altogether by washing your one week's worth of laundry at one go. In addition to the larger capacity, the Powered Inverter feature has a better control over the tub and pulsator rotation, adjusting according to the small or large loads for optimum energy-saving operation. Wash away even the toughest dirt and stains with the 4-Step Wash feature that ensures concentrated detergent solution penetrates deep into fabrics.

The upgraded Hitachi Ultra-Stream Wash Series Washing Machine model SF-240XWV SL can automatically clean the whole tub after each wash with Auto Self Clean feature.
The 3-Step Eco Sensor detects in three steps the most optimum setting of washing conditions by determining the laundry amount and fabric type. The result is precise sensing to ensure that there is no wasted time, electricity and water. It also features the Smart Wash Program, Water Power Control, Shower Plus, Memory Options, Tangle-Free Finish mode and another 12 Water Level Selector for all your laundry needs.

The Ultra Stream Wash Washing Machine is additionally equipped with the Auto Self Clean technology that effectively reduces mold and bacteria by 99%. This series is endorsed by the Allergy UK Seal of Approval in recognition of its proven ability to effectively reduce or remove allergens.

Committed to producing quality products, Hitachi confidently offers the 10 years motor warranty for this washing machine series.

The Air Conditioner That Cools the Air and Cleans Itself from Dust (RAS-VX13CJ)

The new Hitachi Premium Inverter Scene Camera Air Conditioner series introduces Frost Wash Mode that helps the air conditioner to clean itself from dust. It freezes the heat exchanger within the air conditioner casing and then melts the frost at once to wash away the dust accumulated inside. With Stainless Clean System, both water and air pathways are kept hygienic with antibacterial stainless steel.

The Thermo and Image Cameras, or better known as the Scene Camera Twin intelligently "sees" the locations of people and their level of activity and even considers sunny areas. It then adjusts the airflow and temperature to match even the slightest increase or drop in room temperature for just the right level of comfort. Air Sleep Feel also watches your sleep condition throughout the night and automatically adjusts the temperature and humidity to the optimum level for the different stages of sleep. This can help you get a good night sleep every night.

Hitachi's renowned technology of the Vector DC Inverter offers top class cooling capacity and reliable operation even under unstable power conditions. It monitors compressor behaviour and current flow conditions while adjusting compressor rotation speed at all times. This system is capable of cutting energy consumption by up to 62% compared to non-inverter models and can achieve cooling capacity up to 14,330 BTU/h.

With every purchase of air conditioners under this series, Hitachi is offering 10 years compressor warranty.

Eliminate Dirt with Hitachi's Multiple Nozzle Cyclone Series Vacuum Cleaners (CV-SE22V)
The Multi Nozzle Cyclone Series Vacuum Cleaners conveniently features Multiple Cleaning Nozzle enabling you to clean any part of your home with ease. It comes with range of convenient nozzles such as the 2-Step Rug or Floor Nozzle, Multi Angle Nozzle and Crevice Nozzle to pick up more dust in the most hidden areas of your home.

Hitachi's cyclonic type vacuum cleaner generates High Power Cyclone with its 2200W motor that creates a strong airflow to suck up the finest dust efficiently. Dusts collected are compressed by the Dust & Air Centrifugal Separation System and allows you to easily dispose with one-touch operation. You can even dismantle the Washable Dust Case and wash all the parts separately with water to keep them clean.

Most importantly, this series has the cutting edge Nano Titanium filter and HEPA (H13) Filter for a powerful anti-bacterial and deodorizing effect that will catch and resolve odours for a cleaner home. Rest in the comfort of your home knowing that the air you breathe is much cleaner and with the purchase of a unit of the Multi Nozzle Cyclone Series Vacuum Cleaners, Hitachi is offering a 1 year warranty for the motor.

The Ultimate Induction Heating (IH) with Inverter Rice Cooker for the Best Pot of Delicious Rice (RZ-JHE18Y)
Rice is one of the staple foods of Malaysians but it's not easy to get the different types of rice cooked just right. The Hitachi Induction Heating (IH) with Inverter Rice Cooker utilizes Japan's most advanced heating technology to produce magnetic forces that generates heat in the pot itself to yield delicious fluffy rice with just the right texture.

Thanks to the Japan-made 3.6mm Thick Iron Pot, heat is transmitted uniformly to cook rice evenly while the ability to choose from the different Rice Modes will further ensure the best results for the type of rice that you are cooking.

Cook your favorite dishes with the Easy to Use display panel and the Auto Recipe Mode as both functions allow you to choose from 40 recipes ranging from Thai, Vietnamese, Malay-Chinese and Japanese cuisines included in the water-resistant cookbook that comes with it. The IH Inverter Rice Cooker is also eco-friendly as its combination of Hitachi's induction and inverter technology enables rapid cooking while reducing energy use.

Available in Brown Gold colour with 15 Cooking Modes that include the Steam and Slow Cook Mode, you may find yourself cooking gourmet dishes more often for the family.

Hitachi is offering a one year general warranty, two years heating element warranty and three years inner pot warranty for all its Rice Cooker products.

Products Availability
These products are already available at major electrical chain stores and electrical shops throughout Malaysia. For more information on these products and more, do check out
www.hitachiconsumer.com.my.