Yangon, April 6, 2016 - Hitachi Home Electronics Asia (S) Pte. Ltd. today announced that it has established Hitachi Home Electronics Myanmar Co., Ltd. in the city of Yangon. Hitachi Home Electronics Myanmar Co., Ltd. commences operations on the 1st April 2016

Home to a population of about 54million, Myanmar's consumer electronics industry plays an imperative and momentous role in the development of the country as it has grown substantially and strongly over the past few years.

"Part of the expansion plan is to strengthen our consumer electronics presence in the Indochina market. Hitachi Home Electronics Myanmar Co., Ltd. is the second company after Vietnam to be established and 100% fully owned by Hitachi Home Electronics Asia (S) Pte. Ltd," said Mr. Hiroki Nakano, Managing Director of Hitachi Home Electronics Asia (S) Pte. Ltd. and Hitachi Home Electronics Myanmar Co., Ltd.

Hitachi Home Electronics Myanmar Co., Ltd. will continue to work alongside with its partners to garner high market share in the home consumer business segment.

Hitachi Home Electronics Asia (S) Pte. Ltd. will continue to explore potential business opportunities in the Indochina market with further expansion plans.

About Hitachi Home Electronics Asia

Hitachi Home Electronics Asia is the marketing arm of Hitachi, Ltd. - Consumer Division, providing extensive sales distribution and marketing services for consumer electronics and multi-media products across Asia Pacific, West and South Asia, and some regions in Africa. It is also the regional service and parts center for its supporting networks. For more information about Hitachi Home Electronics Asia, please visit www.hitachiconsumer.com