Privacy Notice

When we refer to "Arçelik-Hitachi", "we" "our" or "us", we are referring to Beko Egypt Trading LLC. We are also a member of the Arçelik Group. More information about the Arçelik Group can be found on Arçelik's website here.

If you have questions about the processing operations of our parent company, Arçelik A.S., you can view their privacy policy here.

If you have any questions about how we use your personal data or this privacy notice in general, please contact us using this form.

The types of personal information we may collect about you include:

1. Your name
2. Your contact details, including email address, mailing address, street address, and/or telephone number.
3. Your credit card details.
4. Your demographic information, such as postcode.
5. Information you provide to us through customer surveys.
6. Details of products and services we have provided to you and/or that you have enquired about, and our response to you.
7. Your browser session and geolocation data, device and network information, statistics on page views and sessions, acquisition sources, search queries and/or browsing behavior.
8. Information about your access and use of our Site, including through the use of Internet cookies, your communications with our Site, the type of browser you are using, the type of operating system you are using, and the domain name of your Internet service provider.
9. Additional personal information that you provide to us, directly or indirectly, through your use of our Site, associated applications, associated social media platforms and/or accounts from which you permit us to collect information.
10. Any other personal information requested by us and/or provided by you or a third party.

We may collect these types of personal information directly from you or from third parties.

We may collect, hold, use, and disclose personal information for the following purposes:

• To enable you to access and use our Site, associated applications, and associated social media platforms.
• To contact and communicate with you.
• For internal recordkeeping and administrative purposes.
• For analytics, market research, and business development, including to operate and improve our Site, associated applications, and associated social media platforms.
• To run competitions and/or offer additional benefits to you.
• For advertising and marketing, including to send you promotional information about our products and services and information about third parties that we consider may be of interest to you.
• To comply with our legal obligations and resolve any disputes that we may have.
• To consider your employment application.

We may disclose personal information to:

• Third-party service providers for the purpose of enabling them to provide their services, including (without limitation) IT service providers, data storage, webhosting and server providers, debt collectors, maintenance or problem-solving providers, marketing or advertising providers, professional advisors, and payment systems operators.
• Our employees, authorized service centers, contractors, and/or related entities.
• Our existing or potential agents or business partners.
• Sponsors or promoters of any competition we run.
• Anyone to whom our business or assets (or any part of them) are, or may (in good faith) be, transferred.
• Credit reporting agencies, courts, tribunals, and regulatory authorities, in the event you fail to pay for goods or services we have provided to you.
• Courts, tribunals, regulatory authorities, and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise or defend our legal rights.
• Third parties, including agents or subcontractors, who assist us in providing information, products, services, or direct marketing to you. This may include parties located, or that store data, outside of Egypt.

By providing us with personal information, you consent to the disclosure of your personal information to third parties, including those who reside outside of Egypt, and acknowledge that we are not required to ensure that those third parties comply with Egyptian privacy laws. However, we will ensure that they follow appropriate safeguards as required by the Personal Data Protection Law (Law No. 151 of 2020) of Egypt.

Under Egyptian law (Law No. 151 of 2020), you have the following rights regarding your personal data:

• Consent: By providing personal information to us, you consent to us collecting, holding, using, and disclosing your personal information in accordance with this Privacy Policy. You may withdraw your consent at any time by contacting us at [contact details].
• Access: You may request details of the personal information that we hold about you. In some cases, an administrative fee may apply. We may refuse to provide you with personal information in specific circumstances, as outlined under Egyptian law.
• Correction: If you believe any information we hold about you is inaccurate, incomplete, or outdated, you can request correction by contacting us. We will take reasonable steps to correct such information.
• Deletion: You have the right to request the deletion of your personal data, provided it does not contradict legal obligations.
• Restriction: You can restrict the processing of your personal information in specific circumstances as provided under Egyptian law.
• Opt-out: You may choose to restrict the collection or use of your personal information. If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time.
• Complaints: If you believe that we have breached the applicable data protection laws in Egypt, or if you wish to make a complaint regarding how we have handled your personal information, please contact us using the details below and provide us with full details of the alleged breach. We will promptly investigate your complaint and respond to you in writing, outlining the outcome of our investigation and the steps we will take to address your complaint.
  If you are not satisfied with the outcome, you may contact the Egyptian Data Protection Authority (DPA) to lodge a formal complaint. For more information, you can visit their official website.
• Unsubscribe: To unsubscribe from our email database or opt-out of communications (including marketing communications), please contact us using the details below or use the opt-out facilities provided in the communication.

If you believe that we have breached your rights under Egyptian data protection law, you can file a complaint with the Egyptian Data Protection Authority (DPA). For further details on how to file a complaint, please contact us or visit the DPA’s website.

We are committed to ensuring that the personal information we collect is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the personal information and protect it from misuse, interference, loss, unauthorized access, modification, and disclosure.

We cannot guarantee the security of any information transmitted to or by us over the Internet. The transmission and exchange of information is carried out at your own risk.

We use cookies on our Site. Cookies are text files placed in your browser to store your preferences. By continuing to use our website, you consent to the use of cookies. You can manage or withdraw your consent by adjusting your browser settings or using our cookie consent tool.

We may also use web beacons (Clear GIFs) to monitor user behavior and collect data about website visits.

Our Site may contain links to other websites. We are not responsible for the protection and privacy of any personal information which you provide whilst visiting those websites. This Privacy Policy do not govern those websites.

We may, at any time and at our discretion, amend this Privacy Policy by publishing the amended Privacy Policy on our Site. We recommend that you check our Site regularly to ensure you are aware of the current Privacy Policy.

This Privacy Policy is governed by the laws of the Arab Republic of Egypt. Any disputes arising from or related to this policy will be subject to the jurisdiction of the Egyptian courts.

For any questions or notices, please contact our Privacy Officer at:
Beko Egypt Trading LLC
Email: beko.care@beko.com
Last update: 4/10/2023