Designed by
NAOTO FUKASAWA
NAOTO FUKASAWAProduct designer
Naoto Fukasawa is a Japanese product designer.
Fukasawa has collaborated with world leading companies and brands while also working as a consultant for major international manufactures.
He is the winner of numerous awards, including the 2018 Isamu Noguchi Award. He has published books, the most recent being 'Naoto Fukasawa EMBODIMENT' (PHAIDON). Since 2012, he has been the Director of Nihon Mingei-kan (The Japan Folk Crafts Museum).
Interview with Mr. Naoto Fukasawa
Mr. Naoto Fukasawa, product designer for the air purifier, speaks about the concepts behind the Hitachi design project and his design philosophy.
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Part 1 Wanted to create a filter-like texture.
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Part 2 I'm an interactive designer.
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Part 3 Opening up and being honest will ultimately lead to "the best possible product embodiment".
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Part 4 Stirring emotion and excitement – that's what the designer does.
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Part 5 What is exciting about design is finding out "what is right" and making it happen.